Sprite "Share My World" ||| REBELUTIONS partnered with GTM, INC. to launch a local immersion program for Sprite executives from Coca Cola’s Atlanta HQ. We provided four “Cultural Insiders” who were familiar with Atlanta. The team provided information and access for our guests while taking them everywhere from Greenbriar Mall (an urban, low socio-economic mall) to MJQ Concourse (an underground nightlife venue).
Nissan "Lost Keys" ||| REBELUTIONS utilized a team of “insiders” in 12 major markets to staff and manage street teams for this campaign. The program used street teams to place mock sets of keys in “hot spots” around the country. The mock sets of keys had a promotional message from Nissan. These 200,000 key sets were placed in popular nightlife venues and hot spots, giving the appearance that someone lost their keys. The REBELUTIONS teams were essential in determining and accessing the locations to be visited, which lead to this being an award winning campaign.
STARZ! inBlack "Dead Prez" ||| Under the GTM umbrella, REBELUTIONS partnered with Juice Bar Creative to produced original branded content for a feature film about Dead Prez shown on the STARZ! inBlack channel. Check the video...
Capitol Records "Letoya Luckett" ||| During Summer 2006, the REBELUTIONS team travelled to Miami, FL during the 2006 Springfest to promote LeToya Luckett's upcoming album release "LeToya". The team performed traditional street team execution via sniping and promotional item distribution.
ESPN "HBCU Classics" ||| During Spring 2006, REBELUTIONS executed a promotional tour in 6 cities in Alabama, Georgia and Louisiana for ESPN’s coverage of HBCU college football classics. The carefully selected team visited major HBCU college campuses and distributed flyers, posters and other promotional items. It was key to have the right team for appealing to college students, and REBELUTIONS was able to provide the campaign with a multicultural and edgy team that was welcomed amongst the target as influential peers.
National Black Arts Festival ||| REBELUTIONS is the official grassroots marketing company for the National Black Arts Festival. Since 2006, REBELUIONS has executed an assortment of street and guerilla marketing activities for NBAF.